OYS has issued a challenge: Customer Journey in 5G Hospital!

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How to make customer journey in hospital more pleasant with 5G tech? Things could be better, because: customers get lost and are afraid about their forthcoming treatment, hospitals are complex places, customers are afraid about smells and health care professional, they feel insecurity linked to practicalities in just being in hospital (wait, food/drinks, toilets, accommodation, contact to the professionals and other patients). When in hospital treatments, the customers would like have clarity to scheduling and communications with professionals, making easier for guests to make visits "house rules". There is an information overflow about self-care when leaving hospital and all the different customer segments are given the same info.


There is huge potential to improve customer journey in hospitals with 5th generation of wireless systems. University hospitals in general are large building complexes. For patients or visitors even managing to arrive on the right entrance is a challenge. Wireless solutions and applications could enable to pinpoint the current location of the patient on the map and to guide them to right destination. Customer experience could also be improved by utilisation of mobile solutions to enable detailed digital information of upcoming operations or treatments.

Enabled by 5G mobile network, there could be autonomous robots to assist in navigation and to keep company to the patient. Also, when in hospital, patients could order e.g. food and beverages and a robot would deliver it directly to the customer. AR-technology could be used to provide patient relevant information related to their upcoming treatments, schedules and physical parameters with real-time connection to hospital information systems.

More Information on Future Hospital OYS 2030 renewal program: http://www.oys2030.fi

Solution examples

  • Future Hospital Application - Mobile application, AR-solution or robotic device dedicated to serve patients and visitors with unique content related to hospital stay
  • Enable virtual familiarization beforehand to hospital and upcoming operation
  • Utilization of freely selected indoor positioning system and user interface to guide patients and visitors within hospital premises


  • 5000€ for the winner
  • Immediate trial possibility in OYS TestLab, authentic hospital test environment with real healthcare professionals
  • Option to arrange product concept release event in OYS TestLab premises
  • Possibility to present idea to OYS Future Hospital technology & innovation round table

Technical resources

  • OYS functional floorplans "synthetized": Tellus Arena map
  • OuluHealth Labs architectural descriptions


  • Hospitals generally use following systems: do not remake them!
    • Electronic booking system
    • Electronic patient and medical record
    • Electronic resource planning tools
  • Integrations preferred use HL7-standard.
  • Android Apps are preferred

People resources

Judges: Veijo Romppainen
Mentors: Timo Alalääkkölä and Sanna Virkkunen

OYS short description

Oulu University Hospital (OYS) is the northernmost of five university central hospitals in Finland. Oulu university hospital delivers specialized health care to the Northern Ostrobothnia and provides highly specialized medical services to the entire northern Finland. All medical specialties expect organ transplantation are represented in OYS.

The hospital utilizes the latest international knowledge and equipment in all specialized branches of medicine. Its' various departments, and wards employ a total staff of more than 4,500 highly trained professionals, including world-class surgeons and experts. The hospital has the capacity to handle the most demanding emergencies and the Intensive Care Unit is one the best in Europe. Special emphasis is placed on personal treatment for each patient.

Oulu University Hospital is also used for teaching purposes by the Faculty of Medicine, the professors acting as senior physicians in their specialized clinical fields. The hospital has close co-operation with the adjacent Medipolis centre, a concentration of medical and biotechnical companies, and the Kastelli Research Centre. Other units on the same premises are the WHO Collaborating Centre for Research in Human Reproduction and the Population and Family Welfare Federation's Fertility Clinic. In addition to the Oulu University Hospital, the Northern Ostrobothnia Hospital District also owns and operates two other units: Oulaskangas Hospital and Visala Hospital.